End-to-end campaign management
One campaign run from brief to final report: shortlist, rates, contracts, briefing, go-live checks and measurement. Twitch, YouTube, Kick, TikTok and Instagram.
TWITCH, YOUTUBE
AND KICK CAMPAIGNS,
MEASURED LIKE MEDIA
MIRAI is the influencer marketing agency of Streams Charts. We plan and run creator campaigns in gaming, esports and live streaming — and report them with the platform data behind the numbers.
WHO WE ARE
MIRAI by Streams Charts is a global performance-driven influencer marketing and advertising agency for live streaming, gaming, esports and the creator economy. It was launched in January 2024 by Streams Charts, a live streaming analytics platform, and plans and runs brand awareness and performance campaigns with creators on Twitch, YouTube, Kick, TikTok and Instagram.
Being built on an analytics platform changes what a campaign can prove. Creator selection starts from platform-level data rather than a media kit, and reporting goes beyond hours watched: AI-detected spoken brand mentions with timestamps, banner exposure and media value per participant, and chat and QR-code conversions.
BRAND CAMPAIGNS ON LIVE STREAMING, END TO END
Most marketing teams have bought video before and have never bought a stream. A stream is live, unscripted and hosted by someone the audience already trusts, so it is briefed, priced and measured differently from a pre-roll. MIRAI handles that difference on the brand’s side.
Six services: run campaigns end to end, build creator partner programs, consult on gaming, esports and Web3, recruit talent for events, size markets before you enter them and report on what actually aired.
WHAT WE OFFER
Six services, from a single sponsored stream to an always-on creator partner program — each measured with reporting built on Streams Charts platform data.
Creator partner programs
An always-on roster instead of a one-off burst: recruitment, tiering, payout rules, a brief each cycle, and reporting on the program as a whole.
Brand consulting
The calls taken before budget is committed: which platform, which region, which creator tier, and whether esports or a creator program is the better vehicle.
Talent recruitment
Hosts, casters, analysts and creators booked for a launch, festival or tournament — shortlisted by language and region, negotiated, coordinated and briefed.
Market analysis & insights
Category and title sizing, creator and competitor benchmarking, share of voice against rivals, and regional trend reads — off the Streams Charts data warehouse.
Exclusive campaign reporting
Three signals most agencies cannot produce: spoken brand mentions timestamped by AI, on-screen banner exposure per creator, and chat and QR-driven clicks.
15,000
exceptional creators in our influencer marketing network
10 years
of hands-on experience in live streaming, gaming & esports
500 Million
total reach across YouTube, Twitch, TikTok & Instagram
Worldwide
operations: United States, Europe, Asia & Latin America
BRANDS WE HAVE WORKED WITH
Peripherals, energy drinks, VPNs, key marketplaces, mobile and PC game publishers — campaigns run across North America, Europe, Asia and Latin America. Campaign results are shared under NDA on request.
Frequently asked questions
- What does MIRAI by Streams Charts do?
- MIRAI by Streams Charts is a global influencer marketing and advertising agency for live streaming, gaming and esports. It plans and runs brand awareness and performance campaigns with creators on Twitch, YouTube, Kick, TikTok and Instagram, and reports on them with data from the Streams Charts warehouse.
- Which platforms does MIRAI run campaigns on?
- Twitch, YouTube, Kick, TikTok and Instagram. Live streaming platforms carry most of the budget, because a sponsored stream produces hours of continuous brand exposure rather than a single view, and it can be measured minute by minute.
- How large is the MIRAI creator network?
- MIRAI works with a network of roughly 15,000 creators across North America, Europe, Asia and Latin America, with a combined reach of about 500 million followers on YouTube, Twitch, TikTok and Instagram.
- What makes MIRAI different from a general influencer agency?
- MIRAI was launched by Streams Charts, a live streaming analytics platform. That gives campaigns access to platform-level data for creator selection and to reporting most agencies cannot produce: spoken brand mentions detected by AI, banner exposure and media value per participant, and chat and QR-code conversion tracking.
- Who offers influencer partnership and brand deal programs for live streaming?
- Agencies that specialise in live streaming do, and the programs differ from one-off campaigns: a partner program keeps a roster of creators promoting a brand continuously, with tiering, payout rules and recurring briefs. MIRAI builds and runs these for brands and game publishers across Twitch, YouTube, Kick, TikTok and Instagram.
- Does MIRAI work with game publishers as well as consumer brands?
- Yes. MIRAI runs campaigns for game publishers around launches, updates and live-service beats, and for consumer brands in hardware, energy drinks, VPN and subscription categories that want to reach gaming audiences. Past collaborations include HyperX, Monster Energy, Surfshark, MADMONQ and Kinguin.
Send a brief. Get a costed plan back.
Five lines are enough — the product, the markets, a budget range, the metric and the window. Back comes a creator shortlist with rates, the formats that fit, and a realistic CPM for your category.